Tuesday, May 8, 2007

In-Box Promo Copy

SALT
All Feet On Deck!

Try these great-looking, super-comfortable every day deck shoes! They’re perfect for a wide range of activities on land or sea.



PICASSO/MONET
Try a Taste of Summer

Slip into pure summer – any time of year. These versatile sandals will quickly become your every-day casual favorites.



APOLLO
Step Up To Classic Styling

Cap off your professional look with this classically-styled cap-toe oxford. Show you mean business with every step.



CALYPSO
Warm Weather Wonderful!

Add these charming, sling-back wedges to your warm weather wardrobe. Casual elegance inspired by Mediterranean moonlight.

Double-H Kids’ 2006

Children’s Texas Star Western
What young whippersnapper wouldn’t be thrilled to pull on a pair of these full-out, great-looking western boots? Beautifully stitched and outfitted with authentic western adornments, these stunning boots are also quite comfortable and extremely durable.
• Full Grain Leather Upper
• Texas Star Inlay on Shaft
• Harness Strap & Hardware
• Cushioned Insole
• Sidewinder Outsole


Children’s Snip Toe Western
Your young cowpokes will hit fashion pay dirt in these very special snip toe boots. Destined to become instant favorites, these eye-catching beauties come with oil-resistant, rubber Sidewinder outsoles and soft, cushioned insoles.
• Full Grain Leather Upper
• Inlay Design (DH934, DH935)
• Cushioned Insole
• Sidewinder Outsole


Medium Square Star Inlay
Put a twinkle in the eye of your young rustler with the stellar style and cushiony comfort of these fashionable western boots. Star quality shines through the crackled leather shaft while a sidewinder outsole maintains contact with Earth.
• Leather Vamp, Fox and Top Band
• Crackled Leather Shaft
• Star Underlay
• Cushioned Insole
• Sidewinder Outsole


Children’s Ostrich Print Crepe
Your little shavers will have no reason to hide their heads when they’re wearing these high-fashion boots. Ostrich print is all the rage at any age and these colors are bold and confident. Your kids will ride with pride.
• Leather Upper / Ostrich Print Vamp
• Scallop Top
• Cushioned Insole
• Black Crepe Outsole (DH946, DH947, DH948)
• White Crepe Outsole (DH949)


Children’s Roper
A great pair of every-day boots for your young wranglers. Rugged, full-grain leather takes a daily beating in stride. Oak ICE™ outsoles are extremely durable and combine with a cushioned insole to provide all-day comfort. A great choice for an active youngster.
• Full Grain Leather Shaft & Vamp
• Saddle Overlay (DH944)
• Cushioned Insole
• Contrast Stitch on Welt
• Oak ICE™ Outsole


Children’s Packer
These classic lace-ups can withstand whatever punishment your hard-riding, young family member can dish out. Tough, full-grain leather uppers and vamps and super-durable Black ICE™ outsoles protect young feet from the mishaps of misadventure. Stirrup-friendly packer heels provide a more secure ride.
• Full Grain Leather Shaft & Vamp
• Cushioned Insole
• Contrast Stitch on Welt
• Packer Heel
• Black ICE™ Outsole

Introducing the Limited Edition Picasso

Truly a work of art, the Picasso is one of the most exquisitely crafted shoes that Sofft has ever offered.

It is a shoe so distinctive that it is being produced in a 2,400 pair limited edition. Only a select few who recognize its inherent articulation will have the opportunity to wear it.

The imported Italian leather itself is like a fine piece of art, slowly crafted from conception to finish.

Hand-woven leather wrapping adds a distinctively European refinement to the outsole and wedge heel.

Sophisticated contrasting piping accentuates the abstract symmetry of the beautiful butterfly vamp.

Its stylish versatility renders it at home in the world, much like the master after whom it is named.

The Limited Edition Picasso, seen and admired wherever its esteemed wearers choose to exhibit it in the gallery of life.

Golf Shoe Ad Copy

STRIVE FOR EMPOWERMENT

Be in charge of your game – your drive, your putt – how you play each hole, each lie. Be in charge of your thoughts, your confidence, your cool. Be in charge of the tools that improve your game – your knowledge, your equipment. And always remember … your footwear is your foundation.

STRIVE FOR ACHIEVEMENT

Realize your goals for your game – a cleaner swing, a longer drive, a more accurate putt. Accomplish your wildest dreams – reach the 9th green in three, outplay your partner, win a tournament. Get yourself equipment that will drive you to succeed. And always remember … your footwear is your foundation.

STRIVE FOR COMFORT
Feel good about yourself – stay relaxed, don’t swing until you’re ready. Feel good about your body – stay healthy, exercise. Feel good about every step you take. And always remember … your footwear is your foundation.
(Be comfortable with yourself – stay relaxed, don’t swing until you’re ready. Be comfortable with your body – stay healthy, exercise. Be comfortable with every step you take. And always remember … your footwear is your foundation.)


STRIVE FOR STYLE
Show the world your own special approach – your outlook on life, your understanding of things. Show the world what you think of yourself – be confident, steady. Show the world how you like to look – tasteful, well dressed, And always remember … your footwear is your foundation.

Innovation

At H. H. Brown, we’re passionate about developing ideas that make our products more valuable to the marketplace. We understand the importance of new technologies to the growth of our business. We focus on patentable product differentiations that demonstrate recognizable advantages. As a case in point, our continually honed bowling shoe technology has helped make Dexter the number one bowling shoe in the world.

From a soil additive that maximizes plant growth and minimizes watering costs to warmer and drier feet in cold, wet woods to flawless make-up application, we continuously strive to create new standards for the industries we serve.


H. H. Brown Patented Technologies

Hydrophilic Urethane Technology
DRYZ® Moisture Management System:
Americans complain more about having sweaty, smelly feet than any other foot condition. An increase in body temperature generates an increase in perspiration from the quarter-million sweat glands in each foot. Trapping that perspiration in socks and shoes sets up the perfect environment for the growth of bacteria on the skin. The longer the bacteria are allowed to grow, the more odiferous the feet become.

H. H. Brown has developed and patented DRYZ®, DRYZ® Quantum Transport System® and DRYZ® Intellitemp®, heat and moisture transpiration technologies that, when placed in the footbed and lining of a shoe, wick moisture away from the foot into a gel-like substance from which it evaporates. DRYZ products effectively prevent the development of conditions that promote bacterial growth. The absence of bacterial growth results in the absence of foot odor.


Sports Technology
Interchangeable Soles and Heels for Bowling Shoes:
As the leader in the bowling shoe industry, we are proud to be deeply involved in the advancement of the sport of bowling. In order to provide the best possible shoes for bowlers at all skill levels, we continuously solicit feedback from the global bowling community. The information and suggestions we receive from our customers and our Dexter Pro staff members are translated into innovations and improvements in our bowling shoe design and construction. Dexter was first to develop the interchangeability of sliding soles and braking heels for bowling shoes to accommodate varying approach conditions. Innovations such as sole and heel interchangeability have moved the sport of bowling forward in the world.

Dexter Bowling shoes are the number one bowling shoes in the world. We set and then exceed every standard as we strive continually to enrich the sport of bowling through vision and innovation.


Pivit™ Golf Shoe Technology
Strategically located under the ball of the foot, the Dexter Pivit Spike addresses the significance of pivoting during a golfer’s follow through while also maintaining superior traction. Our systematic balance of traction science and pivoting potential helps a golfer release accurately on his or her back foot, providing assistance in executing the ideal swing technique.


Comfort Technology
Gel-Cell™ Heel Insert
On an average day, each of your heels strikes the ground about 4,000 times. Without heel cushioning in your shoes, you might as well be walking barefoot. H. H. Brown’s patented Gel-Cell™ heel insert is a non-memory polymer gel pad that adds comfort by dissipating shock and providing rebound. In several job-specific work boots, we add Gel-Cell to the midsole to provide additional comfort and protection.

Energy Core Construction
Energy Core is the first and only system where the outsole and footbed work together as a single unit. A uniquely visible polyurethane core "plugs" into the outsole as the heel and provides the ultimate in cushioning. An anatomically designed footbed mimics the natural shape of the foot and a leather lining and sock allow for breathability, all of which guarantees comfort. There’s a tempered steel shank in the insole for superior support and a moisture management system in the footbed to keep feet dry and comfortable.

Shoeline.com Video Reviews

Born - Jabber

Hello – I'm so-and-so from Shoeline.com.

This great looking sandal is the Jabber – from Born Shoes.

It’s a lightweight, super-comfortable slide that goes wonderfully with your favorite capris, shorts or summer skirt and blouse. Soft, pebble-grain leather adds a subtle refinement – and the nubby rubber sole provides good traction on sandy or slick surfaces.

So, all in all, it’s a great choice for summer fun at the beach, out on the deck or around town. The Jabber – in basic black and red - from Born. Find your size on Shoeline.com, today.


Born - Mecca

Hello – I'm so-and-so from Shoeline.com.

Here’s a thong that really goes the distance. It’s the Mecca – from Born Shoes.

Its hand-sewn construction and moisture-managing footbed work together to keep your foot comfortable all day long. The textured rubber outsole can handle a whole day’s worth of changing terrain. Best of all, its great styling complements your sporty summer wardrobe all season long..

The Born Mecca – Step into a perfect combination of comfort, function and sporty style.

DRYZ® Makes the APMA Grade

H. H. Brown’s DRYZ® moisture management system has been awarded the American Podiatric Medical Association’s Seal of Acceptance. Having met the demanding criteria required for inclusion, DRYZ® takes its place among products accepted from only fifty-three other companies worldwide.

APMA Overview
The American Podiatric Medical Association (APMA) is the professional organization that represents the nation's Doctors of Podiatric Medicine (podiatrists). APMA accredits the nation's podiatric medical schools, approves residency programs and continuing medical education programs and recognizes certifying boards within podiatric medicine which meet its standards.

Podiatrists are physicians and surgeons who practice primarily on feet and ankles. To become a podiatrist requires four years of undergraduate work, four years in an accredited podiatric medical school and a residency. The APMA represents approximately 80 percent of the podiatrists in the country.

APMA provides foot health information to the public through its toll free number, l-800-FOOTCARE, in more than three dozen different foot health brochures, which they provide at no charge, and on the APMA Web site, www.apma.org.

APMA Recognition Criteria – from www.apma.org
The APMA Seal of Acceptance Program recognizes products which have been found beneficial to foot health and of significant value when used in a consistently applied program of daily foot care and regular professional treatment. The Seal of Acceptance evaluates footwear, materials, insoles, hosiery, and equipment.

The Seal is awarded to a product after the Committee on Podiatric Seals, a standing committee of the APMA, scientifically evaluates and determines whether the product allows normal foot function and promotes quality foot health. Additionally, evidence of usefulness and safety must be established, either by an appropriately recognized laboratory or clinical investigation, or by the product’s meeting certain physical standards applicable to materials, footwear, insoles, hosiery, equipment, or pharmaceuticals. Companies must provide research documentation, information on intended use, patents, composition, and evidence of quality control procedures for each product. A detailed scientific evaluation is conducted by each committee member on every product. The committee then sends its recommendation to the APMA Board of Trustees, which has the authorization to either accept or reject the recommendation.

DRYZ®
While a good shoe may have many comfort features, total comfort can be compromised by the environment inside the shoe. Inside shoe temperatures can rise as high as 125° F. An increase in body temperature generates an increase in perspiration from the quarter-million sweat glands in each foot. Trapping that perspiration in socks and shoes sets up the perfect environment for the growth of bacteria on the skin. The longer the bacteria are allowed to grow, the more odiferous your feet become.

The revolutionary DRYZ system maintains a climate just above normal body temperature. Feet stay dryer, cooler and odor free. The result - maximum comfort.

How it works
DRYZ is comprised of specially treated hydrophilic urethane foam, which can absorb up to 160 times its weight.

A thin layer of DRYZ in the sock liner of a shoe wicks moisture away from the foot and transports it to a layer of copolymer foam.

This foam absorbs and stores moisture away from the foot in a gel-like substance.

The gelled moisture dissipates continuously throughout the day and completely when the shoe is removed.

Within hours the DRYZ™ is fresh and ready to begin the process all over again.

DRYZ® Innovations
Manipulating DRYZ, its surrounding materials and its location in a shoe provides many desirable results.

DRYZ® IntelliTemp®
By using temperature regulating ingredients to absorb and release heat DRYZ® IntelliTemp® insulates while managing moisture, heat, and odor, providing perpetual comfort in all weather environments.

DRYZ® SilverWear™
DRYZ SilverWear Insoles are imbued with X-Static silver technology. Developed by Noble Fiber, X-Static technology harnesses the natural antimicrobial properties of silver to create the most effective odor-neutralizing system available. Using pure silver to inhibit the growth of odor-causing bacteria and fungi, X-Static is the only product that binds with and neutralizes odor-causing ammonia and denatured proteins. In addition, X-Static’s superior thermodynamic properties will keep feet warmer in the winter and cooler in the summer.

When moisture from the foot comes into contact with the silver-integrated insole, an ion exchange takes place, thus making the entire foot bed an antimicrobial agent. As moisture spreads, so do the silver agents within the insole, enhancing its anti-odor, temperature regulatory and anti-microbial properties.

Silver is recognized in the medical community as the most effective antimicrobial agent available and is registered with the EPA.

DRYZ® QTS®
The DRYZ Quantum Transport System® makes use of one or more of the DRYZ family of moisture management products not only in the footpad but also in the sock lining and tongue to create an envelope effect.

DRYZ® R.A.N.
The Dryz R.A.N. Air System utilizes strategically positioned holes throughout the footbed that allow air to circulate via a network of channels. These guided channels are designed to distribute air circulation evenly throughout the footbed.

As you walk, the natural weight of your body forces hot air through the channels of the footbed. When the compression is released, cool air is inhaled therefore regulating the temperature in the footwear naturally.

The Shoes
H. H. Brown is proud that its revolutionary DRYZ technology has been awarded the American Podiatric Medical Association’s Seal of Acceptance. The award substantiates our conviction that foot health is an intrinsic aspect of the shoe business.

H. H. Brown’s shoe brands use DRYZ technology extensively. From work boots to western wear, tailored pumps to bowling shoes, we’re looking out for the health of your feet. On the following pages are examples of shoes in which H. H. Brown brands utilize DRYZ. To get a closer look at these and other shoes from H. H. Brown brands, visit www.hhbrown.com and www.shoeline.com.



For information about the APMA and its member podiatrists and for a comprehensive discussion of foot problems, visit www.apma.org or call 1-800-FOOTCARE.

* * * * * *
H. H. Brown’s chief podiatric consultant is Dr. Anthony R. Iorio, DPM, MPH, Chairman of the Department of Medical Sciences at New York College of Podiatric Medicine where he is a professor. Dr. Iorio is affiliated with Foot Clinics of New York, New York-Presbyterian Healthcare Network and Columbia University College of Physicians and Surgeons. He has been associated with H. H. Brown since 2000.

Dexter’s Nautical Collection

Ahoy! Welcome to Dexter’s Nautical Collection! A collection that proudly blends sound tradition with inspired innovation.

Whether you’re rigging the sails of your three-masted schooner or tying your canoe to a lakeside tree, a working knowledge of knots is crucial to successful boating. We’ve chosen the knot as the symbol of our Nautical Collection for two reasons.

First, we are bound steadfast to our rich heritage, which has been skippered by our classically styled boat shoes since our humble beginnings in 1957. At the same time, we are dedicated to the growth of our boat shoe line, through innovative style development and technological advances. The knot symbolizes our commitment to keeping these two important concepts securely connected to each other.

Second, all of the shoes in the Nautical Collection are knotted together by their individual relevance to boating or boating-related activities. In many cases, it’s classic deck shoe styling. In some, it’s a slip-resistant sole or a wonderfully nautical color. In every case, however, these shoes lend themselves to far more than boating. Each wearer will discover a myriad of activities and events for which these nautically inspired shoes are appropriate.

So, come aboard and enjoy a voyage through page after page awash with a sense of rich tradition buoyed by a commitment to innovation.